If you need some ads for your marketing campaign, consider including the following:

Size

There are many available sizes, the most common (and not so common) are listed here:

Ads sizes specific to some networks:

Instagram:

  • 1080×1080 px

Facebook:

  • News feed: 1200 x 900 px
  • Right column image: 254 x 133 px

Google:

  • leaderboard (728×90)
  • banner (468×60)
  • half banner (234×60)
  • button (125×125)
  • skyscraper (120×600)
  • wide skyscraper (160×600)
  • small rectangle (180×150)
  • vertical banner (120 x 240)
  • small square (200×200)
  • square (250×250)
  • medium rectangle (300×250)
  • large rectangle (336×280)
  • half page (300×600)
  • portrait (300×1050)
  • mobile banner (320×50)
  • large leaderboard (970×90)
  • billboard (970×250)

Copywriting / content and description:

Include any text or content that you’d like on your ad. 

Also include a description explaining what style and look and feel you’d like for your ad.

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